Code of Ethics
The International Coaching Federation (ICF) has established a Code of Ethics to ensure consistent values and principles among coaches. This helps to maintain high standards for coaches to effectively guide their clients through their coaching sessions.
(I) Responsibility to clients
We take the time to explain to youth (and their parents, for those below 18) 1-on-1 what coaching is (and isn't), and how we maintain the confidentiality of coaching sessions. We make ourselves available via WhatsApp 7 days a week.
(II) Responsibility to practice and performance
We're committed to resolving any ethical concerns and possible conflicts of interest promptly, fairly, and transparently. We're glad to note that we've had ZERO such issues to date.
(III) Responsibility to professionalism
We set clear boundaries, such as requiring that all coaching sessions be held strictly in public/safe places. We understand that it's important to not just be professional, but be perceived as professional.
(IV) Responsibility to society
In Singapore’s diverse society, we believe that it's important to be inclusive, and to treat everyone equitably regardless of background. We strive to be one of the driving forces for positive change in people’s lives and society.